NEW STORY CHARITY

For my PR writing course I was required to find an organization and create an advertising campaign. I chose New Story Charity because their mission is to end global homelessness, something I am very passionate about. Below are pieces from the campaign that I created.

MOCK SOCIAL MEDIA

With most of their target audience using Facebook as their predominant social media platform, I decided to create a mock social media post to encourage people to RSVP for the event.

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RADIO SCRIPT

This radio script is intended to tap in to audience's emotional side and encourage them to donate to New Story Charity.

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